1.0Drilling Contractorhttps://drillingcontractor.orgStephen Whitfieldhttps://drillingcontractor.org/author/stephen-whitfieldAI integration calls for focus on human element, systems-based thinking - Drilling Contractorrich600338<blockquote class="wp-embedded-content" data-secret="iwUhOXNdJk"><a href="https://drillingcontractor.org/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492">AI integration calls for focus on human element, systems-based thinking</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://drillingcontractor.org/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492/embed#?secret=iwUhOXNdJk" width="600" height="338" title="“AI integration calls for focus on human element, systems-based thinking” — Drilling Contractor" data-secret="iwUhOXNdJk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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http://drillingcontractor.org/wp-content/uploads/2026/03/DC-DSATS-Reid-David.jpg20001125AI’s explosive growth is presenting both massive opportunities and strategic challenges for the drilling industry. One of those challenges, says David Reid, Chief Technology Officer and Chief Marketing Officer at NOV, is how to integrate the human into the loop along with AI. Speaking with DC on 16 March, Mr Reid highlighted how drillers can …