<?xml version="1.0"?>
<oembed><version>1.0</version><provider_name>Drilling Contractor</provider_name><provider_url>https://drillingcontractor.org</provider_url><author_name>Stephen Whitfield</author_name><author_url>https://drillingcontractor.org/author/stephen-whitfield</author_url><title>Company culture remains key ingredient to successful innovation - Drilling Contractor</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="EPl8QlxH7c"&gt;&lt;a href="https://drillingcontractor.org/company-culture-remains-key-ingredient-to-successful-innovation-77488"&gt;Company culture remains key ingredient to successful innovation&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://drillingcontractor.org/company-culture-remains-key-ingredient-to-successful-innovation-77488/embed#?secret=EPl8QlxH7c" width="600" height="338" title="&#x201C;Company culture remains key ingredient to successful innovation&#x201D; &#x2014; Drilling Contractor" data-secret="EPl8QlxH7c" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
/* &lt;![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&amp;&amp;d.addEventListener&amp;&amp;"undefined"!=typeof URL&amp;&amp;(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&amp;&amp;!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i&lt;o.length;i++)o[i].style.display="none";for(i=0;i&lt;a.length;i++)s=a[i],e.source===s.contentWindow&amp;&amp;(s.removeAttribute("style"),"height"===t.message?(1e3&lt;(r=parseInt(t.value,10))?r=1e3:~~r&lt;200&amp;&amp;(r=200),s.height=r):"link"===t.message&amp;&amp;(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&amp;&amp;n.host===r.host&amp;&amp;l.activeElement===s&amp;&amp;(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r&lt;s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
/* ]]&gt; */
&lt;/script&gt;
</html><thumbnail_url>https://drillingcontractor.org/wp-content/uploads/2026/03/DC-DSATS-Kolstad-Eric.jpg</thumbnail_url><thumbnail_width>2000</thumbnail_width><thumbnail_height>1125</thumbnail_height><description>Companies must have the right culture in order to successfully and efficiently adopt new and innovative drilling systems, said Eric Kolstad, Executive VP of Drilling at Caturus Energy. This means having complete alignment on the expectations for new technologies, set from senior leadership and disseminated to the entire organization. Without this, new technologies have no &hellip;</description></oembed>
