{"id":77492,"date":"2026-03-25T08:00:08","date_gmt":"2026-03-25T13:00:08","guid":{"rendered":"https:\/\/drillingcontractor.org\/?p=77492"},"modified":"2026-03-25T06:28:22","modified_gmt":"2026-03-25T11:28:22","slug":"ai-integration-calls-for-focus-on-human-element-systems-based-thinking","status":"publish","type":"post","link":"https:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492","title":{"rendered":"AI integration calls for focus on human element, systems-based thinking"},"content":{"rendered":"<p>AI&rsquo;s explosive growth is presenting both massive opportunities and strategic challenges for the drilling industry. One of those challenges, says David Reid, Chief Technology Officer and Chief Marketing Officer at NOV, is how to integrate the human into the loop along with AI. Speaking with <em>DC <\/em>on 16 March, Mr Reid highlighted how drillers can learn from other industries, such as aviation and commercial shipping, to improve that integration process.<\/p>\n<p>He also noted the importance of systems-based thinking when it comes to AI adoption &ndash; effectively, the need for companies to design systems that can work as efficiently as possible before AI is introduced. Mr Reid spoke as part of a panel session held during a workshop co-hosted by SPE&rsquo;s Drilling Systems Advancement Technical Section and the IADC Advanced Rig Technology Committee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI&rsquo;s explosive growth is presenting both massive opportunities and strategic challenges for the drilling industry. One of those challenges, says David Reid, Chief Technology Officer and Chief Marketing Officer at NOV, is how to integrate the human into the loop along with AI. Speaking with DC on 16 March, Mr Reid highlighted how drillers can &hellip;<\/p>\n","protected":false},"author":27,"featured_media":77514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37,12,15],"tags":[],"class_list":["post-77492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rig","category-news","category-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI integration calls for focus on human element, systems-based thinking - Drilling Contractor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI integration calls for focus on human element, systems-based thinking - Drilling Contractor\" \/>\n<meta property=\"og:description\" content=\"AI&rsquo;s explosive growth is presenting both massive opportunities and strategic challenges for the drilling industry. One of those challenges, says David Reid, Chief Technology Officer and Chief Marketing Officer at NOV, is how to integrate the human into the loop along with AI. Speaking with DC on 16 March, Mr Reid highlighted how drillers can &hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492\" \/>\n<meta property=\"og:site_name\" content=\"Drilling Contractor\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Drilling-Contractor-Magazine\/112140675010\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T13:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Reid-David.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephen Whitfield\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DC_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@DC_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Whitfield\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492#article\",\"isPartOf\":{\"@id\":\"http:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492\"},\"author\":{\"name\":\"Stephen Whitfield\",\"@id\":\"https:\/\/drillingcontractor.org\/#\/schema\/person\/6ad0ea5045fabf60b3f541782e889f6f\"},\"headline\":\"AI integration calls for focus on human element, systems-based thinking\",\"datePublished\":\"2026-03-25T13:00:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492\"},\"wordCount\":142,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/drillingcontractor.org\/#organization\"},\"image\":{\"@id\":\"http:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492#primaryimage\"},\"thumbnailUrl\":\"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Reid-David.jpg\",\"articleSection\":[\"Drilling Rigs &amp; Automation\",\"News\",\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492\",\"url\":\"http:\/\/drillingcontractor.org\/ai-integration-calls-for-focus-on-human-element-systems-based-thinking-77492\",\"name\":\"AI integration calls for focus on human element, systems-based thinking - 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