{"id":77486,"date":"2026-03-24T16:47:21","date_gmt":"2026-03-24T21:47:21","guid":{"rendered":"https:\/\/drillingcontractor.org\/?p=77486"},"modified":"2026-03-25T06:27:37","modified_gmt":"2026-03-25T11:27:37","slug":"industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape","status":"publish","type":"post","link":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486","title":{"rendered":"Industry seeks balance between competition, collaboration in a growing digital landscape"},"content":{"rendered":"<p>As the drilling industry adopts more digital and automated systems into their workflows, collaboration between companies has become paramount. However, the need to maintain competitive advantage remains even in a collaborative environment, said Austin Groover, Senior Director &mdash; NDS Operations at Nabors Industries. <\/p>\n<p>Speaking with <em>DC <\/em>from the 2026 IADC\/SPE International Drilling Conference in Galveston, Texas, on 16 March, Mr Groover discussed how a commercial misalignment between stakeholders can affect collaboration. He also presented a framework for productive collaboration &ndash; one in which companies acknowledge competing products and services yet still find space for mutual gain. Mr Groover spoke at a workshop preceding the conference co-hosted by SPE&rsquo;s Drilling Systems Advancement Technical Section and the IADC Advanced Rig Technology Committee.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the drilling industry adopts more digital and automated systems into their workflows, collaboration between companies has become paramount. However, the need to maintain competitive advantage remains even in a collaborative environment, said Austin Groover, Senior Director &mdash; NDS Operations at Nabors Industries. Speaking with DC from the 2026 IADC\/SPE International Drilling Conference in Galveston, &hellip;<\/p>\n","protected":false},"author":27,"featured_media":77517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37,12,15],"tags":[],"class_list":["post-77486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rig","category-news","category-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industry seeks balance between competition, collaboration in a growing digital landscape - Drilling Contractor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry seeks balance between competition, collaboration in a growing digital landscape - Drilling Contractor\" \/>\n<meta property=\"og:description\" content=\"As the drilling industry adopts more digital and automated systems into their workflows, collaboration between companies has become paramount. However, the need to maintain competitive advantage remains even in a collaborative environment, said Austin Groover, Senior Director &mdash; NDS Operations at Nabors Industries. Speaking with DC from the 2026 IADC\/SPE International Drilling Conference in Galveston, &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486\" \/>\n<meta property=\"og:site_name\" content=\"Drilling Contractor\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Drilling-Contractor-Magazine\/112140675010\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T21:47:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T11:27:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephen Whitfield\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DC_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@DC_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Whitfield\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#article\",\"isPartOf\":{\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486\"},\"author\":{\"name\":\"Stephen Whitfield\",\"@id\":\"https:\/\/drillingcontractor.org\/#\/schema\/person\/6ad0ea5045fabf60b3f541782e889f6f\"},\"headline\":\"Industry seeks balance between competition, collaboration in a growing digital landscape\",\"datePublished\":\"2026-03-24T21:47:21+00:00\",\"dateModified\":\"2026-03-25T11:27:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486\"},\"wordCount\":130,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/drillingcontractor.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#primaryimage\"},\"thumbnailUrl\":\"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg\",\"articleSection\":[\"Drilling Rigs &amp; Automation\",\"News\",\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486\",\"url\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486\",\"name\":\"Industry seeks balance between competition, collaboration in a growing digital landscape - Drilling Contractor\",\"isPartOf\":{\"@id\":\"https:\/\/drillingcontractor.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#primaryimage\"},\"image\":{\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#primaryimage\"},\"thumbnailUrl\":\"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg\",\"datePublished\":\"2026-03-24T21:47:21+00:00\",\"dateModified\":\"2026-03-25T11:27:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#primaryimage\",\"url\":\"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg\",\"contentUrl\":\"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg\",\"width\":2000,\"height\":1125},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/drillingcontractor.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industry seeks balance between competition, collaboration in a growing digital landscape\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/drillingcontractor.org\/#website\",\"url\":\"https:\/\/drillingcontractor.org\/\",\"name\":\"Drilling Contractor\",\"description\":\"Get the latest oil drilling news with DrillingContractor.org\",\"publisher\":{\"@id\":\"https:\/\/drillingcontractor.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/drillingcontractor.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/drillingcontractor.org\/#organization\",\"name\":\"Drilling Contractor Magazine\",\"url\":\"https:\/\/drillingcontractor.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/drillingcontractor.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2015\/04\/logo-login2.jpg\",\"contentUrl\":\"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2015\/04\/logo-login2.jpg\",\"width\":200,\"height\":68,\"caption\":\"Drilling Contractor Magazine\"},\"image\":{\"@id\":\"https:\/\/drillingcontractor.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/pages\/Drilling-Contractor-Magazine\/112140675010\",\"https:\/\/x.com\/DC_Magazine\",\"https:\/\/www.linkedin.com\/grp\/home?gid=1810343\",\"https:\/\/www.youtube.com\/channel\/UC0xXkxpL1WTf99-oLW8Z9hg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/drillingcontractor.org\/#\/schema\/person\/6ad0ea5045fabf60b3f541782e889f6f\",\"name\":\"Stephen Whitfield\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/drillingcontractor.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92c47992ea757d8ec15a0e0b7728854d8698a806d3070a1730707716fb9e8b33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92c47992ea757d8ec15a0e0b7728854d8698a806d3070a1730707716fb9e8b33?s=96&d=mm&r=g\",\"caption\":\"Stephen Whitfield\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Industry seeks balance between competition, collaboration in a growing digital landscape - Drilling Contractor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486","og_locale":"en_US","og_type":"article","og_title":"Industry seeks balance between competition, collaboration in a growing digital landscape - Drilling Contractor","og_description":"As the drilling industry adopts more digital and automated systems into their workflows, collaboration between companies has become paramount. However, the need to maintain competitive advantage remains even in a collaborative environment, said Austin Groover, Senior Director &mdash; NDS Operations at Nabors Industries. Speaking with DC from the 2026 IADC\/SPE International Drilling Conference in Galveston, &hellip;","og_url":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486","og_site_name":"Drilling Contractor","article_publisher":"http:\/\/www.facebook.com\/pages\/Drilling-Contractor-Magazine\/112140675010","article_published_time":"2026-03-24T21:47:21+00:00","article_modified_time":"2026-03-25T11:27:37+00:00","og_image":[{"width":2000,"height":1125,"url":"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg","type":"image\/jpeg"}],"author":"Stephen Whitfield","twitter_card":"summary_large_image","twitter_creator":"@DC_Magazine","twitter_site":"@DC_Magazine","twitter_misc":{"Written by":"Stephen Whitfield","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#article","isPartOf":{"@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486"},"author":{"name":"Stephen Whitfield","@id":"https:\/\/drillingcontractor.org\/#\/schema\/person\/6ad0ea5045fabf60b3f541782e889f6f"},"headline":"Industry seeks balance between competition, collaboration in a growing digital landscape","datePublished":"2026-03-24T21:47:21+00:00","dateModified":"2026-03-25T11:27:37+00:00","mainEntityOfPage":{"@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486"},"wordCount":130,"commentCount":0,"publisher":{"@id":"https:\/\/drillingcontractor.org\/#organization"},"image":{"@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#primaryimage"},"thumbnailUrl":"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg","articleSection":["Drilling Rigs &amp; Automation","News","Videos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#respond"]}]},{"@type":"WebPage","@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486","url":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486","name":"Industry seeks balance between competition, collaboration in a growing digital landscape - Drilling Contractor","isPartOf":{"@id":"https:\/\/drillingcontractor.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#primaryimage"},"image":{"@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#primaryimage"},"thumbnailUrl":"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg","datePublished":"2026-03-24T21:47:21+00:00","dateModified":"2026-03-25T11:27:37+00:00","breadcrumb":{"@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#primaryimage","url":"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg","contentUrl":"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg","width":2000,"height":1125},{"@type":"BreadcrumbList","@id":"https:\/\/drillingcontractor.org\/industry-seeks-balance-between-competition-collaboration-in-a-growing-digital-landscape-77486#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/drillingcontractor.org\/"},{"@type":"ListItem","position":2,"name":"Industry seeks balance between competition, collaboration in a growing digital landscape"}]},{"@type":"WebSite","@id":"https:\/\/drillingcontractor.org\/#website","url":"https:\/\/drillingcontractor.org\/","name":"Drilling Contractor","description":"Get the latest oil drilling news with DrillingContractor.org","publisher":{"@id":"https:\/\/drillingcontractor.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/drillingcontractor.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/drillingcontractor.org\/#organization","name":"Drilling Contractor Magazine","url":"https:\/\/drillingcontractor.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/drillingcontractor.org\/#\/schema\/logo\/image\/","url":"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2015\/04\/logo-login2.jpg","contentUrl":"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2015\/04\/logo-login2.jpg","width":200,"height":68,"caption":"Drilling Contractor Magazine"},"image":{"@id":"https:\/\/drillingcontractor.org\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/Drilling-Contractor-Magazine\/112140675010","https:\/\/x.com\/DC_Magazine","https:\/\/www.linkedin.com\/grp\/home?gid=1810343","https:\/\/www.youtube.com\/channel\/UC0xXkxpL1WTf99-oLW8Z9hg"]},{"@type":"Person","@id":"https:\/\/drillingcontractor.org\/#\/schema\/person\/6ad0ea5045fabf60b3f541782e889f6f","name":"Stephen Whitfield","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/drillingcontractor.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92c47992ea757d8ec15a0e0b7728854d8698a806d3070a1730707716fb9e8b33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92c47992ea757d8ec15a0e0b7728854d8698a806d3070a1730707716fb9e8b33?s=96&d=mm&r=g","caption":"Stephen Whitfield"}}]}},"jetpack_featured_media_url":"https:\/\/drillingcontractor.org\/wp-content\/uploads\/2026\/03\/DC-DSATS-Groover-Austin.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/posts\/77486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/comments?post=77486"}],"version-history":[{"count":2,"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/posts\/77486\/revisions"}],"predecessor-version":[{"id":77530,"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/posts\/77486\/revisions\/77530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/media\/77517"}],"wp:attachment":[{"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/media?parent=77486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/categories?post=77486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drillingcontractor.org\/wp-json\/wp\/v2\/tags?post=77486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}